Job Description

Job Name: Business Analyst II

Job Location: Cincinnati

Hybrid Schedule:  2 days in office / 3 days at home weekly.

Job Description:

Job Summary

As a Digital Health Media Analyst, you will play a crucial role in planning, analyzing, and optimizing digital media strategies. Your insights will drive decisions on media campaigns, content performance, and audience engagement, ultimately contributing to our mission of empowering better health. This role reports to the Manager, Digital Health Media Strategy.

What You’ll Do

• Collaborate with our client-facing sales team to develop customized proposals that align with client objectives and budgets.
• Develop compelling proposal options in a clear, concise, and persuasive manner, demonstrating a deep understanding of client’s needs and preferences.
• Scope and recommend innovative and impactful campaigns that resonate with our clients' target audiences.
• Identify and reach specific audience segments by leveraging audience insights, demographic data, and market trends. This involves campaign scoping, setting campaign goals, and identifying key performance indicators (KPIs).
• Continuously evaluate and optimize campaign tactics to maximize efficiency and effectiveness.
• Collaborate with internal stakeholders to provide regular reporting on impressions, click through rates and other relevant key performance indicators (KPIs).
• Collaborate with our strategy & insights team on the delivery of audience quality and script lift insights.

What We Need

• Bachelor’s degree in marketing, advertising, business administration, health care, or related field.
• 2+ years of experience in digital advertising, with a focus on campaign design, set up, and execution.
• Knowledge of digital advertising ecosystem and experience working with programmatic platforms and technologies.
• Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges
• The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly

Desired Qualifications

• Knowledge and prior use of Salesforce, Tableau, and SQL
• Experience with Pharmaceutical data

What You'll Need to Succeed

• Excellent communication skills, with the ability to effectively collaborate with internal teams, clients, and media partners.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong analytical skills, including proficiency in Excel or other data analysis tools

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