Job Description

Cumberland Hospital for Children and Adolescents, located in New Kent, Virginia, provides comprehensive medical, residential and psychiatric treatment for children and teens.

What We Offer:

Hospital Programs

Our Hospital Programs provide comprehensive medical, behavioral, rehabilitative and educational services for children and adolescents, ages 6 through 17 (with case-by-case review for ages 2-5 and 18-22). Nurses, physicians, therapists and rehab services staff specialists provide multidisciplinary treatment, matching medical protocols with strategies to analyze and modify behavior over time. Our goal is to stabilize medical issues and help children develop positive behavioral coping strategies using an interdisciplinary approach.

Medically Complex/Rehabilitation

Cumberland’s medically complex and rehabilitation services can be a steppingstone between acute hospitalization and discharge home and can treat patients with comorbid behavioral conditions that make their participation in therapy challenging. The patients we can serve typically have ambulatory issues and need a higher level of intervention for ADLs, and medical care. Many of our patients need more nursing care and rehabilitation. Our program also specializes in subacute rehabilitation for patients who have coexisting behavioral or emotional challenges or cognitive deficits. Our team can treat multiple types of diagnoses, such as but not limited to Traumatic Brain Injuries (TBI), children who have been in car accidents, needing more extensive inpatient rehabilitation services and hypoxic brain injuries.

Chronic Illness

Supports children and adolescents when they are struggling to control their chronic illness. Examples are Diabetes patients who are medically fragile and noncompliant with diet and insulin regimens, Eating Disorders patients with diagnosis such as Anorexia or Bulimia who are medically unstable and can be receiving nourishment through G and NG tubing, Diabulimia, Morbid Obesity, Cystic Fibrosis, Seizure Disorders, Prader-Willi Syndrome, as well as other conditions. We offer specialized and nationally known programs for diabetes management, eating disorders (Eating Support Protocol), weight management (Healthy on Purpose) and extensive rehabilitation services.

Behavioral/Mental Health Programs

Psychiatric Inpatient Acute

Cumberland Hospital’s Psychiatric Inpatient Acute Services are designed for children and adolescents between the ages of 5 and 17 who are in need of acute psychiatric stabilization and exhibit disturbances of emotional regulation, cognition, behavior and/or impulse control which require acute psychiatric hospitalization. Our goal is to help patients return to their home, school and community environment as quickly and safely as possible. The multidisciplinary team collaborates with community-based resources to help ensure a successful transition.

Neurobehavioral Residential Treatment

Serves children and adolescents, ages 7 to 17 years old with an IQ range of 35-75. Our neurobehavioral residential program is designed for children and adolescents whose neurological impairments, on the autism spectrum and/or have profound developmental delays are compounded by a lack of control over their behavior. We can accommodate and serve patients who may have a co-occurring medical diagnosis along with their behavioral and emotional challenges. With individual and group therapies and activities, we teach new skills and support positive behaviors. Patients attend 5.5 hours of school daily at our on-site Cumberland Academy, a Virginia Department of Education licensed and VAISEF accredited school.

Psychiatric Residential Treatment

Serves adolescents with an IQ range of 55+, ages 13 to 17 years old, who need extended or more intensive behavioral/psychiatric treatment. We can accommodate and serve patients who may have a co-occurring medical diagnosis along with their behavioral and emotional challenges. Residents receive care from our multidisciplinary staff, including a child psychiatrist, therapists, nurses, and when needed medical supervision and care. With individual and group therapies and activities, we teach new skills and support positive behaviors. Patients attend 5.5 hours of school daily at our on-site Cumberland Academy, a Virginia Department of Education licensed and VAISEF accredited school.

Cumberland Hospital employs a team of professionals who are experts in childhood development, diseases, injuries and emotional adaptation. We use the latest approaches in medical management and adaptive skill-building to help young people ages two to 22 heal physically and develop emotionally.

Cumberland Hospital is looking for a qualified candidate for our Community Liaison position. This position represents the facility to the community, interested persons and potential referral sources within the identified market service area. They assist in the organization and implementation of the marketing plan. Assists the Director of Business Development in the development and coordination of projects. The Community Liaison performs local marketing functions as assigned by the Director of Business Development. This position involves daily travel in a defined geographic territory to meet with contacts with primary referral sources including hospitals, specialty clinics, pediatricians, inpatient/outpatient rehabilitation centers, psychiatrists, psychologists, mental health professionals, other physicians and other community resources. They are responsible to stay current on the major competitors in the market and service catchment area. They must have experience and be comfortable with cold calling on potential referral sources. Travel is required for 90% of the role. This role will be responsible for the following areas: North Carolina and South Carolina.

Key Responsibilities:

• Assists the Director of Business Development in developing and implementing a strategic plan to promote the services offered at Cumberland Hospital to all potential referral sources in a manner consistent with the mission and vision of the hospital.
• Emphasizes consistent face-to-face contact through frequent travel (or by utilization of technology to combat unforeseen challenges), within an assigned geographic region to maintain a database of healthcare professionals.
• Responsible for growing patient census by consistently exploring the development and identification of new referral sources. Providing opportunities to educate and build awareness of clinical services provided by Cumberland Hospital. Maintain and manage existing accounts, identifying referral source needs and tailoring services to meet those needs. Assist in the development of the quarterly marketing plan by managing progress and analyzing results.
• Coordinates with the Director of Business Development on-going updates of the Referral Source Data Base. Obtain and provide management with up to date information about changes in the market, maintain point of contact and protocol systems for each account. Document database and UHS tracking tools with clear and concise details.
• Coordinates with the Admissions Department efforts to follow up with all referral sources regarding referrals and admissions. Recognize and resolve barriers to admission and assist with the coordination of the referral-to-admission process.
• Performs other duties as assigned.

Qualifications: Skills, Knowledge and Abilities

Requires excellent interpersonal skills including the ability to communicate clearly and professionally both verbally and in writing; ability to work independently with minimum supervision. Requires the ability to think quickly in times of stress or crisis. Skills in public speaking and problem solving. First-class customer service skills

Education: Bachelor’s degree in Marketing/Public Relations/Business/Counseling, or a social science related field (minimum). Licensed Practical Nurse (LPN) or Registered Nurse (RN) preferred.

Experience: 2+ years in a related healthcare field. Medical and psychiatric health care marketing experience preferred. Five or more years of experience may be substituted for educational requirement.

Safety Requirements: Knowledge of and adherence to company safety practices.

Licensure : Must possess a valid driver’s license and maintain a good driving record (terms vary depending on state) of which license is held in).

Physical Requirements:

Must be able to operate a computer and review reports containing data with small print. To read and write proficiently in English. Must be able to speak clearly. Hearing and vision must be sufficient to perform the essential job functions. Must be able to travel daily (depending on assigned territory) via various methods of transportation (airplane, car, bus, metro etc.) sitting for long periods of time. Overnight travel up to 50% may be required. Must be able to occasionally lift 30 pounds and carry small objects. Incumbent will be standing, walking or driving 75%

EEO Statement:

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.

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