Job Description

Title: Customer Relationship Management Coordinator

VP Area: Admissions & Marketing

Department: Admissions

Job Summary/Basic Function:

The Customer Relationship Management Coordinator is the primary liaison and responsible for university level communication between all prospective students, their families, and Lake Superior State University (LSSU). All prospective students include all inquiries, applicants, admits, visitors, camp participants, and students engaged in any and all forms of pre-college programing and activities. The Customer Relationship Management Coordinator maintains and manages the customer relationship management data base (Ellucian CRM Recruit), oversees data cultivation and reporting, messaging calendars, and manages incoming data for all student types: program execution, recruitment, application, and enrollment. The Customer Relationship Management Coordinator serves as a campus-wide resource for data relative to recruitment and enrollment activities as well as a mentor for all users of the Ellucian CRM Recruit system.

DUTIES AND RESPONSIBILITIES

The Customer Relationship Management Coordinator's duties and responsibilities are quite comprehensive in that the incumbent is critical to the success of Lake Superior State University's enrollment initiatives at all levels. The Coordinator is the primary source for all university level communication to all prospective students and families, the university's source on all data concerning prospective student engagement and activities, and the primary liaison to all EUPISD, Charter School, and K-12 administrators on all matters related to enrollment. The role requires regular travel to represent LSSU at secondary institutions utilizing university-provided transportation. Travel is most intense during the months of September through November and February through April but does occur throughout the year. The nature of the position occasionally requires evening and weekend responsibilities and commitments.

• Initiate, execute, and manage all university level communication plans and strategies generated from the Division of Enrollment Management.
• Manage all data acquisition, cleaning, and intake activities.
• Manage all data associated with inquiry, prospect, applicant, pre-college, and enrolled students.
• Organize, analyze, cull, and report data for the Division of Enrollment Services and respond to appropriate data requests from campus and secondary school constituents on recruiting and pre-enrollment activities.

Minimum Qualifications:

Bachelor's degree. High level of computer literacy Exceptional organizational and communication skills Ability to manage, supervise, and direct colleagues Discretion and diplomacy are required Decision and delegation abilities are critical Collaborative and patient in workstyle Appreciation of complexity, the ability to navigate nuance, and understand and interpret workflows

Preferred Qualifications:

Master's Degree Knowledge of customer relationship management systems (CRM) Knowledge of student information systems (SIS) Primary and/or secondary school experience High level of proficiency in Word, Excel, PowerPoint and Adobe

Physical Demands:

• Adequate physical fitness to maintain long hours and busy schedule
• Use of gross motor skills to perform supervisory and organizational duties
• Use of fine motor skills in operation of keyboard equipment
• Problem-solving ability
• Ability to understand and work with numbers and data
• Ability to see, hear, and speak with or without the use of aids to perform normal office tasks
• Mental capacity to assist with numerous administrative responsibilities

Work Hours:

Monday-Friday, 8:00am - 5:00pm, Occasional evening and/or weekend work required.

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