Job Description
The Digital Marketing Manager plays a key role in executing our event marketing strategies, with a primary focus on email marketing and organic social media. This role will work closely with the Digital Marketing Director, Creative Marketing team, and Event Marketing Managers to ensure our campaigns are delivered on time, on brand, and optimized for performance.Youll be hands-on in building and deploying email campaigns, managing organic social content calendars, and tracking performance across multiple events. This position requires a mix of creativity, organization, and technical know-how plus the ability to thrive in a fast-paced, multi-project environment.KEY RESPONSIBILITIES:Email Marketing (40%)Build, schedule, and deploy email campaigns in Customer.io (or relevant ESP) for multiple events.Collaborate with creative and copywriting teams to ensure brand consistency and clear CTAs.Manage email audience segmentation, list hygiene, and automation workflows.Monitor campaign performance (OR, CTR, conversion rates) and recommend optimizations.Support A/B testing of subject lines, content layouts, and send times.Organic Social Media (50%)Work with Event Marketing Managers to develop and maintain organic social content calendars for each event.Schedule and publish posts on Facebook, Instagram, TikTok, and other relevant platforms.Coordinate with Creative Marketing/Content Creator/s for asset delivery, ensuring posts are visually compelling and on brand.Collaborate with Guest Services as needed on community engagement needsTrack post performance and share actionable insights with the marketing team.Additional Marketing Support (10%)Assist with lead generation campaigns, influencer outreach, and cross-channel promotions.Coordinate with Paid Media team to align organic and paid social messaging.Support live event coverage as needed.QUALIFICATION3+ years in digital marketing, with hands-on experience in email marketing and social media management.Proficiency with ESPs and scheduling toolsStrong copywriting and content editing skills.Experience analyzing marketing metrics and reporting on campaign performance.Highly organized with the ability to manage multiple deadlines across concurrent projects.Experience in event marketing, live entertainment, or hospitality a plus.Comfortable working in a fast-paced, remote team environment.
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Social House Entertainment, LLC
Job Tags
Remote work,
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