Digital Marketing Manager-Onsite Only Job at Al Sears MD, Royal Palm Beach, FL

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  • Al Sears MD
  • Royal Palm Beach, FL

Job Description

Job Description

Job Description

Royal Palm Beach alternative health publishing company is looking for an ambitious, talented Email Marketing Manager with a proven track record in managing email campaigns of 100,000+ subscribers, creating and executing new email initiatives, and facilitating email program growth. The Email Marketing Manager role requires a self-starting, fast-moving team player with a passion for numbers, data analysis, and exceeding business goals.

R esponsibilities:

  • Develop comprehensive digital marketing strategies that are focused on driving e-commerce customer acquisition and revenue growth with focus on key metrics and KPIs.

  • Plan, execute, and optimize all digital marketing campaigns and initiatives across SEO, SEM, paid search, email/SMS, affiliate programs, retargeting advertising, display advertising, social media, and more.

  • Allocate and optimize budgets across campaigns and digital marketing strategies to achieve revenue goals. Own forecasting, spend, and budgetary management across all digital marketing strategies to ensure e-commerce revenue growth.

  • Track, measure, and analyze digital marketing performance and report on ROAS, conversion, customer acquisition, and other KPI’s to executive management.

  • Responsible for the constant evolution of the UX on our e-commerce site to drive KPI’s, including site traffic, site conversion, average order value, LTV, customer retention, and more.

  • Work cross functionally to create innovative digital marketing initiatives in partnership with multiple brands, Technology, Operations, Customer Service, and Finance.

 

Qualifications

  • 2-4 years of digital marketing management.

  • Proven and documented track record of driving e-commerce customer acquisition and growth with digital marketing strategies.

  • Experience writing copy for digital marketing campaigns.
  • Experience using Google AdWords, Google Analytics, and Google Search Console.

  • Experience using SEM Rush, MOZ, and other SEO tools.

  • Experience with marketing through YouTube, Facebook, Instagram, and other social media platforms.

  • Experience working with Woo Commerce, Shopify or other e-commerce platforms.

  • Experience conducting A/B Testing.

  • Adept at keyword research, placement, and SEO/SEM strategies.

  • Robust analytical skills with an ability to digest large amounts of data, identify trends, and make keen recommendations to the executive management team.

  • Highly organized and detail-oriented with an ability to manage multiple projects at a time with minimal oversight.

  • Strong project management and critical thinking skills.

  • Ability to meet deadlines while working in a fast-paced, ever changing environment.

  • Excellent communication skills (presentation, verbal and written).

  • Bachelor’s degree or higher required

  • Experience with Google Analytics, Woo Commerce, Google Ads, Google Search Console & other marketing software

 

Company Description

Our company offers competitive salaries, bonuses and above-average benefits. These benefits include paid vacation, holidays and sick days as well as health insurance and a 401(k). Employees also receive discounts on company products. They may also have free access to on-site exercise equipment, and free organic eggs.

Company Description

Our company offers competitive salaries, bonuses and above-average benefits. These benefits include paid vacation, holidays and sick days as well as health insurance and a 401(k). Employees also receive discounts on company products. They may also have free access to on-site exercise equipment, and free organic eggs.

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