Director, Lifecycle Management and Retention Join Us at Pura—Reimagining Fragrance for the Future At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home. We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. Your Role at Pura: The Director of Retention and Lifecycle Management drives customer acquisition, retention, loyalty, and revenue growth by overseeing the customer journey, managing email/SMS/app campaigns and developing automated, personalized strategies to maximize LTV. Expertise in multi-channel marketing across eCommerce, Retail and Subscription, with the ability to operate both strategically and tactically, is critical. Pura relies on its owned channels (email, SMS, mobile app) for sustainable growth and retention. Success requires both high-level segmentation and content strategy with detailed implementation plans. This role involves educating teams, creating campaign roadmaps, and collaborating cross-functionally for seamless customer experiences to achieve business objectives. What You’ll Own: Lifecycle Management Strategy Develop and execute CRM campaigns with a primary focus on driving eCommerce revenue and improving conversion rates Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, and reporting Elevate the Lifecycle communications through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers Retention Focus Strengthen subscriber retention by leveraging lifecycle communication strategies that nurture engagement and reduce churn Design and optimize automated email, SMS, and in-app messaging flows to support key moments in the subscriber journey Develop personalized, data-driven retention strategies Implement proactive churn mitigation tactics Enhance the subscription experience through strategic content Continuously test, measure, and refine lifecycle touchpoints Influencing and Cross-functional Partnership Work closely with Growth/Retention Strategy, Paid Media, and Creative Services Help shape integrated marketing strategies that maximize results across all channels. Performance Analysis & Continuous Improvement A passion for results-driven data and a track record of identifying, developing, segmenting, executing and optimizing Lifecycle campaigns. Qualifications: Experience 12+ years relevant experience in email/sms/app marketing with a strong background in DTC subscription programs Excellent leadership and cross-department communication skills Experience working with creative designers and copywriters Ability to translate customer personas and segments into concrete & measurable journeys Skills Strong analytical skills and ability to use data to develop insights Highly detail oriented with exceptional organizational skills Clear and confident verbal and written communication skills Comfort in fast-paced environment Proficiency in tools such as Braze, Twilio/Segment, Recharge, Shopify is a plus Preferred Experience Experience in beauty, home, or lifestyle categories Knowledge of fragrance or smart home technology industries Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. #J-18808-Ljbffr Pura
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