Manager, Growth Marketing & CRM Job at University Health, San Antonio, TX

VWlNR3UrSzY5bzZlVlZSU1QzQ1R5WTlrNFE9PQ==
  • University Health
  • San Antonio, TX

Job Description

Job Description

\n

POSITION SUMMARY/RESPONSIBILITIES

\n\n

As a member of the digital marketing team, the Growth Marketing & CRM Manager will oversee the strategy, execution, and optimization of our Customer Relationship Management (CRM) platform to enhance patient engagement, retention and service-line growth. This role is responsible for developing data-driven, automated campaigns that deliver timely, relevant, and personalized communications across email, SMS and other digital channels. The CRM Manager will leverage AI, predictive modeling and advanced audience segmentation to improve targeting and campaign effectiveness. Working closely with the Corporate Communications & Marketing department, digital team and other departments, this role ensures that patient communications are consistent, efficient and aligned with organizational goals. The CRM Manager will also lead reporting and analytics efforts, ensuring data accuracy, CRM platform health and actionable insights that support data-driven decision-making.

\n\n

EDUCATION/EXPERIENCE

\n\n
    \n\t
  • Bachelor’s degree in Marketing, Communications, Business, Analytics, Information Technology, Data Science, or a related field.
  • \n\t
  • 5+ years of experience managing CRM platforms, marketing automation, or lifecycle marketing campaigns. Health care experience preferred.
  • \n\t
  • Hands-on experience with CRM tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar). Experience with WebMD Ignite Growth Platform and/or Eloqua Marketing Automation preferred.
  • \n\t
  • Strong understanding of patient engagement, HIPAA compliance and digital marketing best practices.
  • \n\t
  • Data-driven mindset with experience analyzing and reporting on campaign performance and ROI.
  • \n\t
  • Excellent project management skills and ability to collaborate with cross-functional teams.
  • \n\t
  • Self-motivated with a problem-solving mindset and willingness to take initiative
  • \n\t
  • Strong written and verbal communication skills, with the ability to translate complex data into clear insights.
  • \n\t
  • Strong analytical skills with the ability to interpret data and identify actionable insights.
  • \n
\n

Job Tags

Similar Jobs

Stanly Ranch

Bellperson (RANCH HAND) Job at Stanly Ranch

Job Description Job Description Company Description Stanly Ranch, Auberge Collection is the resort of new Napa, bringing a bold, dynamic energy and creating an unrivaled destination and community itself. Set on over 700 acres of rolling vineyards and farmland...

Goodwin Recruiting

Hotel Revenue Manager JN -042025-157399 Job at Goodwin Recruiting

 ...will be responsible for developing and implementing effective revenue management strategies, optimizing pricing, and forecasting demand to...  ...and trends that could impact demand and forecasting.Manage hotel room inventory to ensure optimal occupancy and revenue.Utilize... 

C.R. England

CDL-A Truck Driver Home Weekly Job at C.R. England

 ...Job Description Job Description CDL-A Driver Opportunity - Excellent Pay and Home Time!...  ...refrigerated loads (reefer training provided)~ Mix of live unloads and drop-and-hook ~...  ...attitude and commitment to safety Ready to join a growing operation with massive potential... 

Wegmans Food Markets

Wegmans Distribution Truck Driver - CDL Required - $5000 BONUS Job at Wegmans Food Markets

 ...Road Pay: $65,000 - $70,000 / year Job Posting: 12/22/2025 Job Posting End: 01/21/2026 Job ID: R0268536 The team of CDL drivers at Wegmans help to make timely and efficient deliveries to our stores. As a driver with Wegmans, you will operate top-of-the-line... 

WorkStaff USA

Remote Life InsuranceFinancial Planners NeededWe train you Job at WorkStaff USA

 ...PostJobMatches By WorkStaff USA is a leading staffing agency in the job placement industry, providing...  .... Our team of experienced recruiters work together to match the best candidates...  ...Experience Necessary Work Remotely from Home Part-Time or Full-Time Opportunities...