Job Description

Job Description

Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women’s and men’s apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.

Summary:

As the Marketing + PR Coordinator at Rails, you will serve as a key support partner to the Marketing and PR Director, assisting with the execution of influencer partnerships, VIP relations, press outreach, and marketing across various areas of the business. This is an exciting opportunity to contribute to a growing global lifestyle brand while gaining exposure to multiple facets of the fashion industry. We are looking for a highly motivated candidate with a passion for the industry and the drive to make an impact at Rails.

The Marketing + PR Coordinator reports to the Director of PR.

Key Responsibilities:

Influencer Partnerships & VIP Relations

• Identify and engage with influencers, celebrities, and brand ambassadors that align with Rails' values and aesthetic.
• Support the coordination of influencer campaigns, including outreach, product gifting and shipments, and follow-ups.
• Build and maintain organic relationships with key influencers and VIPs in the fashion and lifestyle space.
• Track influencer performance and ensure campaign deliverables are met.

Press Outreach & Media Relations

• Assist in drafting and distributing press releases, media pitches, and other PR materials.
• Maintain and update media lists and assist with outreach to relevant journalists, editors, and bloggers.
• Coordinate media requests and interview opportunities for the brand.
• Monitor press coverage and create reports on media placements.

Marketing & Event Support

• Support the planning and execution of marketing activations and events
• Assist in developing event collateral, coordinating logistics, and managing on-site event needs.
• Help track event performance and analyze key learnings to improve future activations.

Retail & Wholesale Marketing

• Collaborate with the sales, ecommerce, and retail teams to ensure consistency in messaging and branding.
• Assist in conceptualizing, planning, and executing marketing events and activations for both retail and wholesale channels.
• Collaborate with the retail and sales teams to develop localized strategies that drive in-store traffic and enhance brand visibility.
• Support regional press outreach by helping pitch and secure local media coverage around store openings, events, and key brand moments.

Social Media & Content Support

• Collaborate with the Social Media Manager to ensure cohesive influencer and content strategy across platforms.
• Monitor social media for relevant brand placements, tracking influencer content, press mentions, and engagement.
• Assist in curating content for social media feeds, ensuring consistency in messaging and visual identity.
• Support in coordinating social media campaigns and influencer collaborations, ensuring timely execution and alignment with broader marketing initiatives.

Key Qualifications:

• Experience: 1-2 years of experience in a marketing or public relations role, ideally in fashion or lifestyle. Internships or assistant roles are welcome.
• Skills: Strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment. Ability to work both independently and as part of a team, with a proactive and positive attitude.
• Must be able to maintain an onsite presence at our Los Angeles office 4 days per week.

Rails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.

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