At Life Fitness / Hammer Strength, we don’t just build equipment—we build legacies. As we grow, we’re looking for someone who’s not just a great seller—but a future leader. If you’re ready to step into a role where your voice matters and your impact grows over time, we’d love to meet you. At Life Fitness / Hammer Strength, we’ve been building champions for decades—equipping athletes, coaches, and institutions with the world’s most trusted strength training equipment. As we expand our impact across performance training and education markets, we’re looking for a passionate, relationship-driven professional to help bring our legacy to the next generation. As the Performance & Education Segment Specialist, you’ll be at the forefront of building partnerships with high schools, colleges, universities, and athletic performance facilities. You’ll partner with sales and work with coaches, athletic directors, and administrators to deliver tailored strength solutions that deliver elite performance. What You’ll Do: Partner with sales teams to manage and grow relationships with high school, collegiate, and performance training facilities in the education and athletics market. Leverage market and segment expertise to coach sales representatives on strategies to drive revenue for Hammer Strength and Life Fitness products across the assigned territory. Identify customer training goals and facility needs to collaborate on equipment layouts and tailored fitness solutions. Coordinate with internal sales teams, dealers, and support functions to deliver seamless, high-impact customer experiences. Represent the brand at key industry events, including training summits, coaching clinics, conferences, and trade shows. Monitor pipeline activity and support regional forecasting, planning, and performance tracking. Stay informed on evolving trends in performance training, sports science, and education funding to inform sales strategy. What You Bring: A passion for strength and performance training—especially within the educational and team sports environment. Strong relationship-building skills and the ability to earn trust with coaches, athletic directors, and school administrators. A collaborative mindset—you enjoy working with teammates, cross-functional partners, and customers. Experience in sports performance, education sales, or athletic coaching is a big plus. Familiarity with the Life Fitness and Hammer Strength portfolio, or a strong desire to learn. Qualifications: 5+ years of experience in athletic performance, education sales, coaching, or a related field required. 2+ years sales experience, ideally in a B2B environment, preferred. Ability to think strategically, influence others, and contribute to long-term territory planning and team success. Strong business acumen. Ability to manage multiple accounts, prioritize tasks, and meet sales goals. Strong communication and presentation skills—comfortable in a gym, weight room, or board room. Willingness to travel to schools, facilities, and industry events (up to 30-40%). Bachelor’s degree preferred, especially in kinesiology, sports management, education, or business. Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.
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